Reducing Water Wastage: the Shower Power Campaign

Cut your water usage with a low flow shower

The need to conserve water supplies is well known by many in the UK and across the world. It was not long ago the Environment Agency published its sobering Water Resources Strategy paper, which detailed a number of stark warnings in respect to water supply in England and Wales. It was predicted in the document global warming would be responsible for river flow reductions of 50-80%.

 It is understandable the Government wants all homes to have water meters installed within the next two decades. It is a sensible aim to encourage water companies to invest more heavily in upgrading their infrastructures whilst desalination plants could also prove key to averting disaster. However, it is arguably more important that every member of the public is educated on the necessity of reducing his or her water consumption.  

The Shower Campaign by Waterwise, endorsed by the Energy Saving Trust and Huw Irranca-Davies, the Defra Minister for the Natural and Marine Environment, is a movement that aims to encourage people to spend a little less time under the shower each morning. The mean shower time for men and women is between 8 minutes 41 seconds and 13 minutes 26 seconds depending on their age. This adds up to around 150 litres of water usage per day per person, which is a statistic that the Government wants to slash to 130 litres by 2030. In other words, it is time for people to spend less time in the shower each day and, where possible, to install low flow rate showers to further reduce consumption. This need not mean refurbishing your bathroom – though newer shower suites (such as the Hudson Reed I-flow Remote Digital Shower) often come with water saving features, there are a range of easily installed eco-shower options available, such as the Mira eco-showerhead, which retails at around £45 or the Sensei variable showerhead.

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