Aug

Fair Trade leaves a good taste with Cadbury’s chocolate

Fair Trade tastes fabulous with Cadbury Daily Milk

Fair Trade products have become considerably more fashionable purchases during recent years, following several large scale international campaigns to promote awareness of the plight of workers in the so-called third world nations. Poor living and working conditions, hard labour, long hours and barely enough pay to survive are familiar problems that have blighted workers in the developing nations. Furthermore, many are victims of large foreign corporations who exploit the cheap labour force in order to maximize their own profits, which also means that very little, if any, of the money generated by such companies is pumped back into the local community.

Fair Trade produce secures a better way of life for the typical third world worker. Not only will a large proportion of the profits generated by Fair Trade approved companies be driven back into the local communities, which can help to improve infrastructures, amenities and key buildings such as schools and hospitals, but the workers will also receive more pay and less demanding working conditions. Indeed, buying Fair Trade products can be more effective than donating to charities that help the developing nations because it enables these countries to advance through commerce.

Recently, the UK division of Cadbury has announced the launch of a new range of Fair Trade chocolate bars. Representing the first mass produced chocolate to be awarded Fair Trade certification, the chocolate bars are expected to be sold to millions of UK consumers initially, which will further raise awareness of Fair Trade products. The Fair Trade Cadbury Milk bars will be sold through almost 30,000 UK outlets and will source only the finest Fair Trade cocoa from Ghana. Cadbury will no doubt be hoping to match the success of other established Fair Trade brands such as Divine and Green & Black’s.