Fairtrade – help to create a better life for those living in the poorer parts of the world

The Beauty of Fairtrade

Arguably one of the most important challenges facing industrially developed nations today is how to encourage, help and inspire developing nations to defeat widespread poverty, food and water shortages and the factors that can be attributed to global warming. Of course, developed nations must first do the same on the domestic arena and it is more than evident that the international community has still some way to go before carbon emissions are reduced sufficiently to stem the rise of global warming.

Nevertheless, consumers in the UK can do their bit to help developing nations by investing in Fairtrade products, which ultimately refer to produce that is sourced in such a way as to ensure better profits, local sustainability and relatively decent working conditions for farmers and workers in the so-called ‘third world’ countries. Through buying Fairtrade products, consumers help to create a better life for those living in the poorer parts of the world.

Within the last fortnight, the Fairtrade Foundation, which has licensed more than 3,000 Fairtrade products in the UK, announced that the British public will be able to buy fully certified Fairtrade beauty products as of July. Indeed, just under 60 beauty products have been licensed by the Fairtrade Foundation for sale in the UK, including face masks, body butter, lip balms and shower gels that have been predominantly produced in Africa, Asia and South America.

These beauty products are expected to sell like hotcakes in the Fairtrade conscious UK market, where fruit produce such as bananas and oranges are already firmly established in supermarkets. Fairtrade beauty products will be found in most high street health and beauty stores.

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