The Naite – a new greener handset from Sony Ericsson and O2

O2 goes green with its new eco-friendly handset

Mobile phones are often seen as an eco-menace, but O2 is aiming to help customers reduce their carbon footprint by launching a new, greener handset. The Sony Ericsson Naite is the first of the manufacturer’s GreenHeart range and reduces its carbon footprint by 15%. The Naite offers a greener solution without compromising on quality, packed with all the hi-tech features consumers would look for, including a 2 mega pixel camera, stereo Bluetooth, an FM radio and an expandable memory up to 8GB. But it’s in the design that the Naite is a green revolution: it is made from recycled and recyclable plastics and comes complete with a low power consumption charger. Sony have also reduced the outer packaging and, by using an e-manual rather than a paper one, the phone reduces paper usage by around 90%. If that isn’t enough to tempt, consumers who buy the Sony Ericsson Naite are being offered a choice of a free eco-friendly gift (such as a solar powered charger, organic food hamper or family eco day out) or the chance to donate to a charity. So, by purchasing this phone you can not only reduce your own carbon footprint, you can support initiatives such as paying teachers or supporting children in Africa. Let’s hope other manufacturers take note, and that this is the first of a green wave of eco-friendly mobile phones.

The Sony Ericsson Naite is free on selected pay monthly tariffs and £97.86 on Pay & Go.

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